People are scrambling to figure out who is behind an Instagram account that has surpassed all eggspectations by amassing the most likes in the app’s history.

Kylie Jenner, the reigning queen of Instagram likes has been beaten by — and this will crack you up — a humble, brown egg.

The account, called “world_record_egg”, with a single post and a singular goal, posted the photo on Jan 4. The caption reads “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”

The photo has garnered over 37 million likes in just 10 days — quickly closing in on doubling Jenner’s record of 18 million likes.

Instagram has also officially verified the account, giving it the blue tick of authenticity and the account has already spawned many imitators — perhaps the truest mark of Instagram stardom…