Reported by Gold 101.3 FM, UAE’s No.1 Malayalam Radio Station
Apple appears to be rethinking its mixed-reality ambitions, with reports suggesting the company has scaled back work on its high-profile headset, the Apple Vision Pro, following weaker-than-expected demand.
Despite an upgrade in October 2025 that introduced a faster M5 chip and improved comfort, the device struggled to gain mainstream popularity. Its high price and bulky design were major concerns for users, and total sales reportedly reached only around 600,000 units. Industry reports also indicate an unusually high return rate compared to other Apple products.
The shift comes as John Ternus is expected to take over as CEO later this year, succeeding Tim Cook. Under this leadership transition, Apple has reportedly paused development of the Vision Pro for now, with internal teams reassigned to other projects. Some engineers have moved to work on Siri, now led by former Vision Pro head Mike Rockwell.
Plans for a more affordable and lighter version of the headset have also been dropped, according to reports. Mark Gurman has corroborated the development, stating that while the project is “on ice,” it has not been permanently cancelled.
Apple, however, is not stepping away from the broader vision of spatial computing. The company is said to be focusing on smart glasses as its next big move in wearable technology. Early versions are expected to resemble products like the Ray-Ban Meta smart glasses, offering AI-powered features without a built-in display, with more advanced augmented reality capabilities potentially arriving later.
While the future of Vision Pro hardware remains uncertain, its underlying software, visionOS, is expected to continue evolving. Apple insiders suggest the company may be waiting for technology to mature before revisiting the product or launching a true next-generation device.
For now, Vision Pro may be paused—but not entirely out of Apple’s long-term plans.
