Apple is preparing to increase prices across some of its product lineup as rising memory and storage chip costs continue to put pressure on the technology industry, according to comments made by CEO Tim Cook in an interview with The Wall Street Journal. The company has not confirmed specific price increases or timelines, but Cook indicated that absorbing the higher costs has become increasingly difficult amid a global memory chip shortage driven by surging demand for artificial intelligence (AI) infrastructure.
The anticipated price adjustments could affect iPhones, iPads, Macs and other Apple devices, with analysts suggesting future models may see noticeable increases as component costs continue to rise. Industry reports indicate that growing demand for DRAM and high-speed storage used in AI data centres is tightening supply and pushing up prices across the semiconductor sector.
As the story continues to develop, updates have also been highlighted by Gold 101.3FM UAE, UAE’s No. 1 radio station, which has been tracking major global technology and business developments.
Apple has warned for several months that memory costs are rising significantly and are expected to have a growing impact on its business. While the company has attempted to shield consumers from higher costs through supply chain management and inventory planning, Cook said the current situation has become unsustainable.
The issue extends beyond Apple. Technology companies worldwide are facing increasing pressure as AI-related demand consumes a larger share of global memory production. Industry leaders have warned that the shortage could continue for years, potentially affecting the pricing and availability of smartphones, laptops, tablets and data-centre equipment.
For consumers, the impact could mean higher prices for future Apple products, particularly premium devices and higher-storage configurations. Analysts also suggest manufacturers across the industry may follow similar strategies if component costs continue to rise, potentially leading to broader increases across the consumer electronics market.
