The launch of Dubai+ marks a significant milestone in the UAE’s digital media landscape. Approved by Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum on January 28, 2026, the platform is designed to be a comprehensive digital media ecosystem. It serves as a free, family-focused destination that brings together local, Arab, and international series and films, responding directly to the global shift in how audiences consume digital content.
This new streaming giant is part of a broader strategy by the Dubai Media Council to solidify the city’s position as a global hub for the creative economy and content production. Beyond standard entertainment, Dubai+ is set to be a primary home for exclusive live sports and original Emirati productions, providing a massive platform for local talent. By integrating advanced broadcast technologies—some appearing for the first time in the Middle East—the platform ensures high-quality, purposeful storytelling that aligns with local values while competing on an international level.
