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Breast Cancer Awareness

October is Breast Cancer Awareness Month, which is an annual campaign to increase awareness of the disease. While most people are aware of breast cancer, many forget to take the steps to have a plan to detect the disease in its early stages and encourage others to do the same.

Breast cancer is one of the major causes of cancer-related deaths in women and has become the most common malignant disease among Arab women.

We have made a lot of progress but still have a long way to go and need your help!

Join us at Gold 101.3 to spread awareness and get a conversation going with your friends, family and contacts in your community. Download Pink knight app to avail free check-up.

Pink it Now

We are here to provide you help !

‘Pink It Now' is a breast cancer awareness campaign launched by Zulekha Healthcare Group. This initiative is supported by Ford - Warriors in Pink and Friends of Cancer Patients (FOCP) and many other corporates. The campaign is targeted at women across UAE with the core message of’ “Education, Early Detection” to fight breast cancer. The main focus of the campaign is to promote awareness about early detection at breast cancer through regular examination and medical tests.

Dr. Pamela Munster is the face of ‘Pink It Now’ campaign. She is a renowned oncologist and a cancer survivor, who has devoted her time and energy in spreading awareness and leading the fight against Breast Cancer. She is a Professor with Department of Medicine (Haematology/Oncology), UCSF and the Director at Early Phase Clinical Trials Unit and Leader, Developmental Therapeutics Program, UCSF Helen Diller Family Comprehensive Cancer Centre, USA.

This year will be the sixth edition of the campaign which will also see the launch of a survivors’ support forum that enables survivors to share their experiences and come together to inspire each other in fighting breast cancer and winning the battle. The forum is named “Pink Knights” personifying the determined women who are in the journey of fighting breast cancer and hoping to get back to normalcy soon after therapies.

Download Pink knight app to avail free check-up.


Frequently Asked Questions


Can physical activity reduce the risk of breast cancer?

Exercise boosts the immune system and helps you to keep your weight in check. With as little as three hours of exercise per week, or about 30 minutes a day, a woman can begin to lower her risk of breast cancer. This doesn’t require going to a gym either. Power walking is more than sufficient!

Can a healthy diet help to prevent breast cancer?

A nutritious, low-fat diet (30 grams or less) with plenty of fruits and green and orange vegetables can help reduce the risk of developing breast cancer. A high-fat diet increases the risk because fat triggers estrogen production that can fuel tumor growth.

Does smoking cause breast cancer?

Smoking is a confirmed risk factor for many types of cancer. Recent research in the last year (2012) has confirmed that smoking is a contributing risk factor for developing breast cancer. Additionally, second hand smoke is also a risk factor for cancer. So if you are a smoker, help yourself in a significant way and join a smoking cessation program to help you stop. The day you stop smoking the healing can begin and each week in which you are smoke-free, you give yourself increasing advantages for a healthier life. Smoking also directly contributes to heart and other lung diseases, too.

Can drinking alcohol increase the risk of breast cancer?

Moderation is key. One drink per day has been shown to slightly increase the risk of breast cancer. Having more than one drink per day has shown to be a more significant risk factor, and the alcohol content doesn’t matter: wine, beer or a mixed drink. Alcohol also increases estrogen in your bloodstream.

Although we know that more than one drink per day increases risks, to date there are no studies that demonstrate directly that the more a person drinks, the greater their risk for cancer. And in some cases, drinking one glass of wine a day can offer heart-health benefit. If you drink alcohol, this is an important topic to discuss with your doctor so that you will know what limits are best for you to observe.

Is there a link between oral contraceptives and breast cancer?

There is an increased risk of breast cancer for women who have been using birth control pills for more than five years. However due to the low amount of hormones in birth control pills today, the risk is relatively small. But if a young woman has a significant family history of breast cancer, her gynecologist may recommend taking a break for a year from the pill at the 5-year time frame then resuming again for another 5 years. Although evidence-based research data does not offer strong support for this standard of care, it has nevertheless become an increasingly common practice.

How often should I do a breast self exam (BSE)?

Give yourself a breast self-exam once a month. Look for any changes in breast tissue, such as changes in size, feeling a palpable lump, dimpling or puckering of the breast, inversion of the nipple, redness or scaliness of the breast skin, redness or scaliness of the nipple/areola area, or discharge of secretions from the nipple.

If you discover a persistent lump in your breast or any changes, it is very important that you see a physician immediately. Though 8 out of 10 lumps are benign, all require evaluation to confirm that they are not cancerous.

Women should perform their breast self exam 7-10 days after their menstrual period starts which is also when their breasts are the least tender and lumpy. If they are no longer menstruating, then she should select the same day of the month (first of the month for example) and mark it on the calendar to remind herself when to perform this self exam. What to look for is a change from last month’s exam to this month’s exam. It is not unusual to have lumpy or bumpy breasts.

All women should know the geography of their own breasts. If having trouble remembering, draw a diagram of where the lumps, bumps, grooves, and other findings are felt so that this can be used as a reminder from month to month. There is no added value in doing breast self exams more often than monthly. Also the findings may be different as well, in relationship to where a woman is in her menstrual cycle.

Does a family history of breast cancer put someone at a higher risk?

Although women who have a family history of breast cancer are in a higher risk group, most women who have breast cancer have no family history. Statistically only 5-10% of individuals diagnosed with breast cancer have a family history of this disease.

Are mammograms painful?

Mammography does compress the breasts and can sometimes cause slight discomfort for a very brief period of time. Patients who are sensitive should schedule their mammograms a week after their menstrual cycle so that the breasts are less tender. Your doctor may say it is fine to take acetaminophen an hour before the x-ray is performed to prevent discomfort too.

How does menstrual and reproductive history affect cancer risks?

Women who began their menstrual cycles before age 12, have no biological children, or had their first child at 30 or older, or began menopause after 55 are at a higher risk. This means that research has proven that the number of menstrual cycles a woman has over time influences risk.

How often should I go to my doctor for a check-up?

You should have a physical every year which should include a clinical breast exam and pelvic exam. If any unusual symptoms or changes in your breasts occur before your scheduled visit, do not hesitate to see the doctor immediately.

What kind of impact does stress have on breast cancer?

In 2012, some research studies have shown that factors such as traumatic events and losses can alter immune system functions, and when immune functions are altered cancer cells may have an opportunity to get themselves established within one’s body. What has been shown is that it is not the fact that a major life crisis has occurred but instead how the individual reacted to this event and coped (or didn’t cope). Therefore, identifying ways to keep your stress level in check is wise.

What celebrities have or have had breast cancer?

One in eight women will develop breast cancer at some point in her life. This statistic affects all women equally. You may have a one in eight chance of developing breast cancer, but so does your doctor…and your hairdresser…and the big-name actress in your favorite movie. Rich or poor, famous or unknown, the disease treats everyone the same.

Inspirational Stories


Below are personal stories we hope will inspire you to join us in making strides to end breast cancer!

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Dr. Pamela Munster

Professor, Department of Medicine (Haematology/ Oncology), UCSF, Director, Early Phase Clinical Trials Unit and Leader, Developmental Therapeutics Program, UCSF Helen Diller Family Comprehensive Cancer Centre, USA.

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Ms. Hana

Hi my name is Hana Abu Lughod. I am a cancer survivor and you don’t have to feel sorry for me! I thought who gets breast cancer before 40! Well, many young ladies in their 20s are facing breast cancer!

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Umaima Tinwala’s Story

18 months and counting
"My daughter was my greatest source of motivation" Umaima talks about working and keeping a routine throughout her treatment - the new 'normal' for her and how she deals with the everyday.

Expert Talk


These videos will help answer your questions about breast cancer, whether you are newly diagnosed, in treatment or years beyond treatment.

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Gold 101.3 FM goes all pink through the month of October, breast cancer awareness month and bring you expert interviews, Real life stories of survivors; and impart all the information you needed to know about breast cancer.

Stay tuned to Gold 101.3 FM for all the information to spread awareness about Breast Cancer. A Big thank you to our partners, Zulekha Hospital, Sharjah.

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